.YOU MAY certainly not know it, however different fonts evoke different emotions. Serif fonts, along with little strokes in the end of letters, are frequently located in manuals and also newspapers. They seem to be trusted as well as reliable. Sans serif typefaces, which appear, can easily look present day and also casual. Aesthetic congruity provides readers a sense that they recognize where they stand it helps to create count on. When it comes to The Economist, it specifies the hue for our news.